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CONSUMERS:
Couterfit It is up to you to put counterfeiters out of business. Stop buying fakes.

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ORGANIZATIONS:
Couterfit Join Us in the Fight Against Fakes.

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Our Campaign

Research among consumers around the world has shown that most people are not aware of the serious risks and damages that can be caused to themselves and their families from purchasing and using counterfeit and pirated goods.  It is important to help consumers understand that what may seem like harmless purchases are not so harmless, and that some counterfeit products are a real threat to health and safety, jobs and the economy.  It is also important that consumers understand their personal role and responsibility to consciously take a step away from buying and using counterfeits.

The International Chamber of Commerce’s (ICC) Business Action to Stop Counterfeiting and Piracy (BASCAP) has developed "FAKES COST MORE, I BUY REAL! to generate a collective and coordinated action with simple, straightforward messages and logo that show consumers that counterfeiting is a real problem and that it affects all of us. The goal is to provide materials that other organizations can use to communicate these messages in a consistent manner with a common identity, creating a unifying and collective campaign and call to action.

The “FAKES COST MORE: I BUY REAL!” campaign is based on extensive consumer research on what drives consumers to purchase counterfeits and download unauthorized content, and what might convince them to stop these activities.  The research included an analysis of 176 existing consumer perceptions studies and 202 consumer awareness campaigns from some 40 countries. Various messages, themes and logos were tested with consumers to ensure that the right key messages are delivered.

 
Our Campaign

The result is a set of communications materials that call attention to the real costs of counterfeiting and piracy.  The goal is to help consumers understand that what may seem like harmless purchases are not so harmless.  The materials highlight that counterfeit products can be a real threat to health and safety, jobs and the economy… in other words…”FAKES COST MORE”.  The materials include a call for action by consumers to declare “I BUY REAL” and step away from counterfeits. Government and law enforcement agencies worldwide work hard every day to stop counterfeiters from producing and selling fakes. However, it is up to consumers to permanently put fakers out of business by not buying counterfeit products.

The “thumbs up/thumbs down” logo captures the essence of “FAKES COST MORE: I BUY REAL!” message. By creating this common theme and logo consumers will begin to sense a collective and coordinated action that reinforces that counterfeit products are a real problem with a costly impact on consumers, society and the economic market despite their lower price.

 
Our Campaign

ICC/BASCAP has produced a ready-to-go toolkit of high quality and adaptable materials including a Communication Guide for how to get started, posters, print ads, and brochures that can be used as handouts or direct mail pieces, news releases and a wealth of background research.

Campaign material is already available in 26 languages with flexible photo choices designed to address local audiences. Materials can also be translated and personalized to fit your organization’s needs. Alternatively, organizations can be part of this global campaign that collectively increases consumer awareness by endorsing the “thumbs up/thumbs down” in their locally developed campaign.

Personalize and adapt the campaign materials by using our photos or yours.

CLICK HERE TO VIEW AVAILABLE PHOTOS

For more information on the Campaign, the toolkit, available photos and the Communication Guide, please contact IBUYREAL@ibuyreal.org

 
 
Global Partners


Albania

Belgium
Finland
France
Ghana
Georgia
Germany
Kenya
Mexico
Montenegro

 
Morocco

Philippines
Serbia
Spain
South Africa
Trinidad & Tobago
Turkey
Ukraine
United Kingdom
Zimbabwe
 
 
Join the Campaign
Global Partners
 
Languages Available for Immediate Use

Campaign materials are offered free of charge and are customizable and adaptable to include your logo and photos as requested. If your language is not currently available, click here to request translated materials. 

Albanian
Arabic
Bulgarian
Croatian
Danish
Dutch
English
Estonian
Finnish
French
Georgian
German
Greek
Hungarian
Italian
 
Latvian
Lithuanian
Maltese
Montenegrin
Polish
Portuguese
Romanian
Serbian
Slovak
Slovenian Spanish
Swahili

Swedish
Turkish

Ukranian

 
 

 

BASCAP

 
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