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On 5 June 2014, the Finnish Anti-Counterfeit Group ("FACG") arranged an awareness campaign to celebrate the World Anti-Counterfeiting Day. As in the previous year, the campaign took place at Helsinki's largest cinema complex-Tennispalatsi. Finnish Anti-Counterfeit Group (“FACG”)
 

During the afternoon and the evening, the FACG's members provided information on counterfeit products and problems related to counterfeiting, presented fake and genuine products and gave advice on how to differentiate between the two. Interpol's new campaign video "Organized Crime Starts with Money" was presented on the stand. The campaign was arranged in cooperation with the Finnish Customs, Copyright Information and Anti-Piracy Center (CIAPC), and right holders. International Chamber of Commerce's (ICC) BASCAP Project supported the event by providing anti-counterfeiting posters. The campaign reached approximately 80 persons on the stand and a larger publicity through a press release.

 
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The FAKES COST MORE: I BUY REAL! toolkit is a set of high quality and adaptable materials including posters, print ads, and brochures that are available in your language. Furthermore, our Communications Guide can support you in creating an effective public awareness program to combat counterfeiting and piracy.  You can also be part of the global “I BUY REAL” campaign by endorsing the “thumbs up/thumbs down” logo in your locally developed awareness program.

For more information on the Campaign or to request the toolkit and the Communication Guide, please click here

 
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Campaign materials are offered free of charge and are customizable and adaptable to include your logo and photos as requested. If your language is not currently available, click here to request translated materials. 

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