In celebration of the World Anti-Counterfeiting Day , the Kenyan Anti-Counterfeiting Agency (ACA) organized a conference held at the Kenyatta International Conference Centre presided on by the Cabinet Secretary of the Ministry of Industrialization and Enterprise Development, Mr. Adan Abdulla Mohamed. The Cabinet Secretary emphasized the need for public education on issues of counterfeiting and pledged to support ACA’s endeavors through its awareness creation campaigns and capacity building. The conference had wide media coverage and was graced by dignitaries from various diplomatic missions, as well as by representatives from the private sector.
The conference provided the perfect opportunity to launch the “Anti-Counterfeit Awareness Week” aimed at reaching out to thousands of Kenyan consumers; the flagging off marked the climax of the celebrations of the World Anti-Counterfeiting Day. Just as in previous ACA’s-campaigns, the I BUY REAL-materials proved a useful tool to create awareness among the various audiences. The materials were highlighted in the awareness week which entailed a road show that traversed estates in Nairobi on the first day and included suburbs known for the production of different products by Small and Medium Sized Enterprises (SMEs) some of whom also engage in counterfeiting. The road show then continued to surrounding towns; following the routes Athi River-Kitengela-Machakos, Ngong-Kiserian-Ongata Rongai, and Kiambu-Thika, via the busy Thika road. The main purpose of the Awareness week was to educate the public about the dangers of counterfeit goods to their health and safety. The reach of the campaign was increased by close cooperation with local media and radio stations.
The “Anti-Counterfeit Awareness Week” was sponsored by the private sector under the umbrella of Joint Campaign against Counterfeits (JCAC). The main sponsors among others were Hewlett Packard (HP), SAMSUNG, Unilever, BrazAfric and Biersdorf (BDF). The diversity of sectors represented is an indication of the diversity of products affected by counterfeits thus the need for all to be more vigilant. The road show also aims to champion the need for collaboration and strengthening of joint efforts among the public and private sectors as well as consumers in combating this menace.
In previous years ACA also grasped the opportunity to create consumer awareness on World Anti-Counterfeiting Day with a number of activities to call attention to their work to stop the sale of counterfeits in their country. The 2011 World Anti-Counterfeiting Day included a ritual burning of counterfeit goods that was well attended and covered in local media.
ACA will continue its awareness campaign with, for example, upcoming activities on road shows in Mombasa and Central Kenya.