Mexico City, October 30th 2013
The International Chamber of Commerce, HQ in Paris and founded in 1919, is the number one world business organization that represents the private sector on both a national and international level through over 130 ICC national committees distributed all over the world, representing over six million enterprises.
The ICC, through its Business Action to Stop Counterfeiting and Piracy (BASCAP) initiative, ICC México and different members of the business community, have set the goal of creating consumer conscience about the damage that piracy and counterfeiting create.
This is how ICC Mexico came about the decision of launching “Fakes cost more, I buy real!” at the Panamericana University, so as to better approach the target public, youth.
ICC Mexico seeks to diffuse the multiple risks that buying this kind of product can imply for health, safety, the economy and employment.
The event initiated at 6pm with an introductory presentation by Mr. Tomás Arankowsky, campaign coordinator.
Mr. Gerardo Muñoz de Cote, Consultant at ICC Mexico and Vice-President of the copyright committee, part of the Intellectual Property commission, presented the campaigns main goals, stressing on the need for getting the message across using alternative means than those of conventional campaigns.
In addition, Muñoz de Cote presented the different platforms to be used in monitoring the campaign’s progress, and the link between different sectors related to this worrying problem,
Mr. Hector Ocadiz Reyes, Microsoft’s Senior Anti-Piracy Manager, gave a presentation on successful cases of pirate software and products, illustrating the importance of buying original products further than just pointing out those who produce fakes.
The campaign’s closure was led by ICC Mexico’s President, María Fernanda Garza Merodio, who made emphasis on how society perceives the consequences of piracy erroneously: “It is time to BUY REAL! Because one pays a very real price for fake products”, commented ICC Latin America’s coordinator, “…this is why the ICC Mexico’s business community is interested in promoting innovation and creativity, seeking to richen Mexico’s public heritage, diffuse key knowledge on human development and produce high quality goods and services.”
ICC Mexico will continue with its effort to create consumer conscience and push enterprises into making original product consumption their priority when acting in the business and academic sector. To this end, ICC Mexico plans to visit more universities and organize conferences next year to present the campaign, including some practical workshops about piracy and counterfeiting.