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On 5th June 2014, the Moroccan Industrial and Commercial Property Office (OMPIC) organized a seminar to raise awareness on the socio-economic impacts of counterfeiting at its headquarters in Casablanca. The event was held within the framework of the activities of the National Committee for Industrial Property and Anti-Counterfeiting (CONPIAC) and in partnership with the International Chamber of Commerce (ICC) and the Business Action to Stop Counterfeiting and Piracy Project (BASCAP) to celebrate World Anti-Counterfeiting Day.

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This day was organized under BASCAP's theme "FAKES COST MORE: I BUY REAL", the main objectives of which are to increase the awareness of economic operators and the general public on the negative consequences of counterfeiting, as well as to create a culture of respecting intellectual property rights.

The seminar targeted economic operators in the textile and auto parts sectors. These sectors are identified as being most affected by counterfeiting according to a study conducted on the economic impact of counterfeiting in Morocco. It also targeted a large network of distribution and business school students who are the future managers of such companies.

The seminar welcomed a large audience representing leaders in the fight against counterfeiting, ranging from enterprises to consumers. It was organized as a round table discussion with video projection and addressed various topics, including: the socio-economic impacts of counterfeiting; counterfeiting in the auto parts and textile sectors; the use of tools to protect intellectual property rights; cooperation in the fight against counterfeiting; consumer behaviors with respect to counterfeiting products.

The topics were addressed by different speakers from the public and private sectors, including representatives from OMPIC, ICC Morocco, General Confederation of Enterprises of Morocco, Moroccan Association of Industry and Automotive Trade, National Committee for the Prevention of Traffic Accidents, and Association of Consumer Protection. Stakeholders in the fight against counterfeiting as well as the seminar participants actively contributed to the discussion.

The seminar was concluded with a competition for students of business schools and universities who attended the seminar. The competition, aiming at testing the students' understanding of the issue at hand, incorporated the topics discussed at the seminar, focusing on ways to fight against counterfeiting products. Prizes were awarded to the winners.

     
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