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CONSUMERS:
Couterfit It is up to you to put counterfeiters out of business. Stop buying fakes.

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HOW TO SPOT FAKES:
Report Fakes Join the fight against counterfeiting and piracy by reporting piracy and the trade or use of counterfeit products!

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Our Campaign

JOIN US IN THE FIGHT AGAINST FAKES

BASCAP has produced a comprehensive toolkit of high quality and adaptable materials – complete with a Guide for how to get started, as well as attractive posters, print ads, brochures, handouts, news releases and a wealth of extensive research – ready for your organization to spread the word against fakes and piracy!

The FAKES COST MORE: I BUY REAL!-toolkit for a successful consumer awareness campaign is based on extensive research on what drives consumers to purchase counterfeits and download unauthorized content, and what would deter them from continuing these activities. The various messages, themes and logos were tested with consumers across multiple geographies’ and languages to ensure that the right key messages are being delivered. 

The result is a set of communication materials that call attention to the real costs of counterfeiting and piracy.  The goal is to help consumers understand that purchases of fake products are not as harmless as they seem.  The materials highlight that counterfeit products can be a real threat to health and safety, jobs and the economy…in other words…”FAKES COST MORE”. 

 
Organizations
 
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Global Partners


Albania

Belgium
Finland
France
Ghana
Georgia
Germany
Kenya
Mexico
Montenegro

 
Morocco

Philippines
Serbia
Spain
South Africa
Trinidad & Tobago
Turkey
Ukraine
United Kingdom
Zimbabwe
 
 
Join the Campaign
Global Partners
 
Languages Available for Immediate Use

Campaign materials are offered free of charge and are customizable and adaptable to include your logo and photos as requested. If your language is not currently available, click here to request translated materials. 

Albanian
Arabic
Bulgarian
Croatian
Danish
Dutch
English
Estonian
Finnish
French
Georgian
German
Greek
Hungarian
Italian
 
Latvian
Lithuanian
Maltese
Montenegrin
Polish
Portuguese
Romanian
Serbian
Slovak
Slovenian Spanish
Swahili

Swedish
Turkish

Ukranian

 
 
BASCAP
       
I Buy Real   Fakes Cost More