JOIN US IN THE FIGHT AGAINST FAKES
BASCAP has produced a comprehensive toolkit of high quality and adaptable materials – complete with a Guide for how to get started, as well as attractive posters, print ads, brochures, handouts, news releases and a wealth of extensive research – ready for your organization to spread the word against fakes and piracy!
The FAKES COST MORE: I BUY REAL!-toolkit for a successful consumer awareness campaign is based on extensive research on what drives consumers to purchase counterfeits and download unauthorized content, and what would deter them from continuing these activities. The various messages, themes and logos were tested with consumers across multiple geographies’ and languages to ensure that the right key messages are being delivered.
The result is a set of communication materials that call attention to the real costs of counterfeiting and piracy. The goal is to help consumers understand that purchases of fake products are not as harmless as they seem. The materials highlight that counterfeit products can be a real threat to health and safety, jobs and the economy…in other words…”FAKES COST MORE”.