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  GLOBAL PARTNERS : SOUTH AFRICA    
 

SAFACT's primary role is to protect the intellectual property rights of its members in the Southern African film, home entertainment and interactive games industries.

SAFACT's mission is to create an anti-counterfeiting climate in which the purchase, sale or possession of counterfeit goods is actively discouraged and intellectual property rights are respected. The Motion Picture Association has been involved in anti-piracy activities in South Africa since 1981. SAFACT was formed by companies in the entertainment industry involved in the production and distribution of motion pictures and interactive games. The South African Police, Customs, the Department of Trade and Industry and the Justice Department assist SAFACT in enforcing intellectual property rights. Based in Johannesburg, SAFACT has compliance offices in Cape Town and Durban.

SAFACT plays a critical and increasing role in protecting intellectual property rights in Southern Africa, and will continue in its efforts to reduce piracy to more manageable levels. This is an ongoing challenge aggravated by the introduction of new technology. Piracy is controlled by syndicates and organized crime and has caused significant economic losses to the country. Piracy on disc format, i.e. DVD, VCD and CD-ROM, has been on the increase at an alarming rate in recent years. This is now SAFACT's main focus of attention.

Link to SAFACT website

 

SAFACT
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The FAKES COST MORE: I BUY REAL! toolkit is a set of high quality and adaptable materials including posters, print ads, and brochures that are available in your language. Furthermore, our Communications Guide can support you in creating an effective public awareness program to combat counterfeiting and piracy.  You can also be part of the global “I BUY REAL” campaign by endorsing the “thumbs up/thumbs down” logo in your locally developed awareness program.

For more information on the Campaign or to request the toolkit and the Communication Guide, please click here

 
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CONSUMERS:
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