On November 8, 2012, the British-Caribbean Chamber of Commerce hosted a forum called “The Real Cost of Counterfeit Goods”, examining the cost of fake products to the consumer, the distributor, the rightful owners of brands or trademarks, and its effects on the economy. The participants reviewed the challenges in enforcement of an effective anti-counterfeiting regime and discussed the issues in the international context. The members of the panel included, among others, businesspeople and government regulatory agency officials. Each panel member gave a short presentation on a topic relevant to the fight against counterfeiting.
The forum was held at the Trinidad & Tobado and Tobago Chamber of Industry and Commerce and was attended by 40 participants from a broad spectrum of business activities including automotive, pharmaceuticals, technology, clothing and shoes, legal services and many more. Each presentation was followed by a lively question and answer session.
This successful event was well publicized with articles appearing in several newspapers and video clips broadcast on the local news television network. The event featured I BUY REAL-campaign materials to convey the message that counterfeit products may seem to be cheaper, but they will cost you and your society more in the end.
Click here for a full report on the event in the December 2012 Newsletter of the British Caribbean Chamber of Commerce, Trinidad & Tobado Chapter.