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  GLOBAL PARTNERS : UKRAINE    
 
I Buy Real! I Do Not Buy Fakes!

On 12 June 2013, a two-part event called “I Buy Real! I Do Not Buy Fakes!” took place in Kiev, organized by the Ukraine Alliance Against Counterfeiting and Piracy (UAACP) and the Kyiv City State Administration with the support of the State Intellectual Property Service, Microsoft Ukraine and Ukrainian National Committee of the International Chamber of Commerce (ICC Ukraine). The event comprised of a Master Class on poster making for consumers with the theme, “Fighting piracy and counterfeiting as seen by the consumers”, and a Round Table on the “Main areas of activity of the Ukrainian government authorities aimed at the protection of Intellectual Property Rights.”

The Master Class attracted more than a hundred participants from all ages – students, professors, professionals, amateur artists. The event sparked an outburst of creativity with participants coming up with more than 50 drawings and 25 slogans. The artists gave their consent to use their works as campaign materials for future events. After the successful activity, participants were given various educational materials as well as “I Buy Real” bracelets to increase the notion that although fakes might seem cheaper, in the end they will cost more due to their negative socio-economic effects as well as their health and safety risks.

The event took place in front of the building of the Kyiv City State Administration and was followed by a Round Table to enable representatives of government agencies and rights holders to share lessons learned working on the protection of intellectual property rights. The speakers discussed the challenges and provided practical recommendations to efficiently fight the spread of piracy and fake goods.

For more information on the event “I Buy Real” I Do Not Buy Fakes!” click here.

As the event concluded, UAACP President Antonina Pakharenko-Anderson mentioned the first international anti-counterfeit forum to be held in Kyiv in February 2014. The Forum is expected to be a platform for bringing together state leaders, domestic and foreign manufacturers of quality products, chief executives of the world’s biggest companies/right holders, and leading Ukrainian and international experts in the field of protection of intellectual property rights.

 

World International Intellectual Property Day

On 22 April 2013, a public awareness event was organized by the World Intellectual Property Organization (WIPO) and the State Intellectual Property Service of Ukraine as part of the celebration of World International Intellectual Property Day in Ukraine. This year’s theme "Creativity: the next generation" focused on the role of youth in a Ukraine’s development. Activities included an exhibition of the best inventions and creative achievement of Ukraine’s youth, UAACP’s educational campaign “The Anti-Counterfeiting and Anti-Piracy Days in Ukraine” showcasing counterfeit products, and the “I Buy Real” public awareness campaign.


For more information on the 2013 World International Intellectual Property Day in Ukraine, click here.

 

UKRAINIAN

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Join us in the fight against fakes!

The FAKES COST MORE: I BUY REAL! toolkit is a set of high quality and adaptable materials including posters, print ads, and brochures that are available in your language. Furthermore, our Communications Guide can support you in creating an effective public awareness program to combat counterfeiting and piracy.  You can also be part of the global “I BUY REAL” campaign by endorsing the “thumbs up/thumbs down” logo in your locally developed awareness program.

For more information on the Campaign or to request the toolkit and the Communication Guide, please click here

 

 
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Campaign materials are offered free of charge and are customizable and adaptable to include your logo and photos as requested. If your language is not currently available, click here to request translated materials. 

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