On 12 June 2013, a two-part event called “I Buy Real! I Do Not Buy Fakes!” took place in Kiev, organized by the Ukraine Alliance Against Counterfeiting and Piracy (UAACP) and the Kyiv City State Administration with the support of the State Intellectual Property Service, Microsoft Ukraine and Ukrainian National Committee of the International Chamber of Commerce (ICC Ukraine). The event comprised of a Master Class on poster making for consumers with the theme, “Fighting piracy and counterfeiting as seen by the consumers”, and a Round Table on the “Main areas of activity of the Ukrainian government authorities aimed at the protection of Intellectual Property Rights.”
The Master Class attracted more than a hundred participants from all ages – students, professors, professionals, amateur artists. The event sparked an outburst of creativity with participants coming up with more than 50 drawings and 25 slogans. The artists gave their consent to use their works as campaign materials for future events. After the successful activity, participants were given various educational materials as well as “I Buy Real” bracelets to increase the notion that although fakes might seem cheaper, in the end they will cost more due to their negative socio-economic effects as well as their health and safety risks.
The event took place in front of the building of the Kyiv City State Administration and was followed by a Round Table to enable representatives of government agencies and rights holders to share lessons learned working on the protection of intellectual property rights. The speakers discussed the challenges and provided practical recommendations to efficiently fight the spread of piracy and fake goods.
For more information on the event “I Buy Real” I Do Not Buy Fakes!” click here.
As the event concluded, UAACP President Antonina Pakharenko-Anderson mentioned the first international anti-counterfeit forum to be held in Kyiv in February 2014. The Forum is expected to be a platform for bringing together state leaders, domestic and foreign manufacturers of quality products, chief executives of the world’s biggest companies/right holders, and leading Ukrainian and international experts in the field of protection of intellectual property rights.